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MARKETING STRATEGIES FOR INNOVATIVE CONSTRUCTION TECHNOLOGIES IN THE CONSTRUCTION SECTOR


During the event, two dedicated parallel sessions were hosted with experts, stakeholders and academia on technology and innovation. In the first one, discussions and deliberations were held on 'Mainstreaming Innovative Construction Technologies for Low & Mid-Rise Houses' by using innovative building materials, processes and technologies in construction sector; Strategy for standardization, propagation, demonstration and construction using indigenous/innovative technologies. The second discussion was held on 'Marketing Strategies for Innovative Construction Technologies in the Construction Sector'.